Corey Grenier

Getting Down To Business.

Name: Corey Grenier
College: Champlain College
Major: Marketing/Advertising
Hometown: North Kingstown, RI

Contact Info:
Twitter: http://twitter.com/coreygrenier
linkedin: http://www.linkedin.com/pub/corey-grenier/b/b46/833
website: http://rosiethemarketer.tumblr.com/
website twitter: http://twitter.com/rosiemarketer
email: Gmail

The Brief:

Do you need an organized, punctual employee who can work well in teams and can always be counted on to do her share of the work? She’ll always be enthusiastic about everything she’d doing, even if she doesn’t love the task. She’s a responsible individual, and companies she’s worked with know they can trust her to get the job done and to do it well.

What drew her to marketing? She’s always been a creative person and has been very passionate about the arts. But, Corey didn’t want to be a starving artist living on the streets, she wanted to wear a power suit and wanted to be an independent, career-oriented woman. So, she decided to study marketing and advertising in order to marry her creative and business mindsets.

Through her college years, Corey has applied her creativity and business sense to the numerous clients she has worked with, including:
Able Paint, Glass & Flooring
Vermont State Employees’ Credit Union (VSECU)
Stowe Area Association
Governors Institute of Vermont (GIV)
Valley Arts Foundation
North Star Sports
ECHO Lake Aquarium & Science Center
Brandthropology

Through her marketing studies, Corey has learned how the media can be manipulative and the immense power it can have, especially on women. She currently writes a blog called Rosie The Marketer and writes posts to empower women rather than degrade them. She showcases strong, independent women in the media and good role models, and she exposes media’s degradation of women.

In her free time, you’ll most likely find Corey immersed in her other passion: dancing. She’ll dance just about anywhere, even when there is no music. And, since she studied abroad in Florence, Italy, she has developed a new passion for traveling. In addition, she enjoys photography, eating, and running.

The Interview:

Sum yourself up in 140 characters or less:
Soon to be #campchamp graduate interested in #socialmedia #empoweringwomen #travel #arts #marketing looking for a job in #sandiego

What does success mean to you?
For me success will be being independent. I have always wanted to be a successful independent woman. I don’t want to have to rely on anyone else but myself. So, if I have an awesome job that I love and I am working my hardest then I will be happy.

What do you consider your biggest success?
My biggest success was studying abroad for a semester in Italy. I was completely removed out of my comfort zone and adapted and embraced this new lifestyle. It was a life changing experience and I urge anyone who has the opportunity to go abroad to GO ABROAD.

Describe your ideal working environment:
An open space with a bunch of desks, no cubicles! Fun/ hardworking people. I really like the environment of Brandthropology where I am currently interning. It is a small agency with a lot of spirit.

What book are you currently reading?
I am currently reading Blink and about to start the “Greater Good Democracy”

How do they get the cream filling inside a Twinkie?
Ok so do you remember those little plastic tablets that you can get at the zoo, and once you put them in water they expand into some sort of sponge zoo animal. Twinkies are done the same way. A non-toxic/ degradable, cream filled tab is inserted into the Twinikie. Once it is inside it reacts with the cake and releases the cream filling. YUM. ughhhh.

You have a million dollars. What do you do with it?
I would buy my mom a lot of nice things, because she deserves it more than anyone else I know.

If a newspaper wrote an article about your leadership style, what would the headline be?
Getting down to business.

References

Jonathan Wilson, Interactive Brandthropologist at Brandthropology:

I was originally hesitant to take Corey on as an intern. Normally, we choose students that have already worked in marketing in some form or another, and Corey’s resume was the type that normally finds itself in the shredder pretty quickly. So I did my normal routine of asking for writing samples, follow up emails, and the like, hoping that like most, Corey would simply find that applying to Brandthropology was too much work and she’d look for an internship elsewhere. I love doing this because it’s a great way to separate the wheat from the chaff and I don’t look like a jerk when undesirables go elsewhere.

Corey, in contrast, was ultra-viligant: She hit me up on Twitter. She stopped by the booth at the Champlain Internship fair. She emailed me and fulfilled all my ridiculous requests for more information. She did everything I asked for and more, before she even got an interview. That’s hustle. How could I not take her on? You can teach different marketing systems and terminology, but you can’t teach tenacity, and Corey has that by the boatload.

Since coming to Brandthropology, Corey has show incredible ownership of our online marketing efforts through a combination of quality content creation and graphic design. She quickly learned to keep her communication succinct and actionable, allowing her to construct an effective social media outreach campaign for our company. Her efforts, along with another Champlain student, have already tripled the number of Followers we have on Twitter in about 4 weeks. This dramatic change underscores her own understanding of social media, her willingness to work outside of her internship hours, and her ability to effective coordinate a project with minimal supervision.

Corey’s hustle has allowed her to excel at her internship thus far in the semester and I look forward to watching her continued growth for the remainder of the school year—and beyond.